Influenced by the international financial crisis, China's printing and equipment industry struggled ahead in the turbulence in 2009. By checking the key words of the whole printing industry and the printing press industry in 2009, this paper sorted out the symbolic events that have influenced the direction of the industry development in the past year, and laid the foundation for the enterprise to win this year.

 

Key words: Tariff adjustment on January 1, 2009, the State Council Tariff and Tax Commission issued the "Tariff Implementation Plan for 2009" began to implement. The total number of tariff items adjusted in 2009 was 7868, and the total level remained unchanged at 9.8% in 2008. This adjustment involves two parts of the printing industry: one is to continue to implement the temporary import tax rate on 16 kinds of printing equipment and spare parts; the other is to adjust the specific tax rate and compound tax rate on the import of more than 10 kinds of printing sensitive materials.

 

Comments: Undertaking the publication of the Tariff Implementation Plan of 2009 at the end of 2008, low tax rates have been implemented in China since 2009. Its purpose is to support the development of high and new technology, encourage enterprises to innovate independently, promote the upgrading of industrial structure and promote the revitalization of domestic equipment manufacturing industry. The implementation of the policy at the beginning of this year opened a good beginning for the development of printing and equipment industry in 2009.

 

Key words: Influenced by the global financial crisis, Ali Danison Company of the United States ranks among the Fortune 500 only by relying on a single "meta-technology" and narrow product line, and has also successfully withstood the fluctuations of several economic cycles. The company focuses its R&D efforts on a subdivision technology and promotes its innovative application in new fields with the participants in the whole industry chain. It can gain technological leading edge in the subdivision area by relying on basic R&D work, and may gain enough market share and voice power to maximize the profitability of a "meta-technology". This is another way to turn good technology into a good market.